Melissa Crooks's Posts (2)

Why Mobile SEO Is Important?

The appearance of Smartphones has changed our lives radically. We have developed a huge affection for our mobile devices. They have made it possible to look at our mobile phone as the first thing we do every morning. And the last thing we do at night. We use them for absolutely everything. And this is where the Mobile SEO comes into play and the great importance it has gained in recent times.

Mobile phones have revolutionized the way we use the web, and, therefore, SEO has also changed. Most of the searches we do on the internet are from the mobile. So, we need to know what we must do to make our website appear as high as possible when we search through a smartphone. During app development, ensure you communicate about your mobile SEO strategy with the top software companies.

What is Mobile SEO?

The Mobile SEO is to optimize your website to be compatible for users who access it from mobile phones and tablets. This practice is to find the right way for the resources included in your page to be accessible to the search engines of a smartphone.

58% of the searches carried out in Google are made from a mobile device. This trend is growing faster and faster. According to Google, there are almost 28,000 million more queries made from smartphones than from desktops.

What is Google Mobile First?

The Google Mobile-First index is responsible for classifying search results based only on pages that have only the mobile version. This tool works even when searching from a desktop.

This feature of Google has advantages that you should know:

• If your website is perfectly optimized for mobile devices it appears in the searches without giving any problem.
• Load the resources of your page on all devices.
• The page loads in a much more agile and fast way.
• You can enter internal links and redirects.

In the case of not correctly optimizing the mobile function for your web page, Google will show your page less and will not have as much scope.

There is something that is important and that you should know and is that Google considers "mobile device" only to smartphones. It does not include tablets, because there is already a special category for them. During app development, ensure you communicate about your mobile SEO strategy with the top software companies.

What advantages does Mobile SEO have?

There have been discussions on SEO for mobile for a while and now it's time to look into each of the advantages it can offer us. Pay attention, because this surely interests you.

• Use of Geolocation

In mobile phones, we have a factor that is much more precise than in desktop computers. It's about the location. With a smartphone, we can access the user's location almost perfectly. This allows the information provided by the search engine to be much more accurate, something that will greatly benefit the user. For example, if we are looking for an exact place, from a mobile device, we can know the position in which we are and in this way, know how much distance between us and our destination.

• A mobile device represents a user

From a desktop computer, we can search for information from a user or several users. However, when we perform a search from a mobile device, it is almost always done by a single person. This gives us more detailed information about this person and it will be easier to offer content of interest.

• Greater use

Websites that are optimized for mobile allow you to take better advantage of the access features. For example, the screen formats change from a computer to the screen of a smartphone, they are smaller, this forces us to make more efficient use of space. When we optimize the web pages for mobile devices, we have to take into account another factor and that is that our users will use the reduced keyboard to fill out our forms, perform searches, etc. We have to achieve adequate dimensions so that the person who visits our website feels comfortable and does not encounter difficulties when browsing our website.

Keys for Mobile SEO

These three key points that I am going to tell you next are vital when it comes to optimizing your mobile website. You must take them into account.

• You must tell Google if your page has a mobile format or not. This simplifies the work to Google and helps you show the right content to the users with the search results. It will also provide you with better positioning.
• Check that the resources can be tracked. If the Googlebot does not have access to your page's resources, it will not detect that it is created for a mobile device and will not display it.
• Avoid beginner mistakes. Do not include videos that can be a problem when playing. If your page offers the user a poor experience, its positioning will worsen in a considerable way since Google will display your page less and whoever visits it will probably not return.

As we have seen throughout this post, Mobile SEO is a tool that is entering our lives at lightning speed. Surely you have come to the conclusion that, if you have a website, the best thing you can do is optimize it for smartphones. The mobile SEO strategy can also be integrated into your mobile app by contacting top software companies.

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It’s always been advocated that having a website for your business is very important. A website will direct your potential customers to you. And with more customers comes business growth and expansion. WordPress is a great and popular software that can be used for web design purposes.

Why is WordPress popular?

WordPress is a very popular web designing platform due to various reasons. However, some of these reasons will be discussed. Here they are:

It saves time

WordPress is a very popular web designing software amongst web and mobile app development companies because it has templates, features, and plugins that can be used to design a beautiful and professional website. It, therefore, saves them time unlike when they have to build your website from scratch.

It reduces costs associated with web development

The WordPress development company has made it possible for websites designed with WordPress to be hosted online freely. If you build a website from scratch, you will still need to pay in order to have it hosted online. But with WordPress, this cost has been completely eliminated.

It has beautiful features

WordPress web development platform has been developed with numerous features that can be used to create lovely designs and beautiful websites. You can choose any theme you want and can even add plugins. In fact, there are thousands of plugins that you can select from.

Support services

WordPress developers have made it possible for app development companies to contact them for support and/or assistance, should they experience any challenges while designing a website or blog with WordPress. Various methods have been provided, such as email, phone, etc.

Secure web hosting service

Inasmuch as WordPress is free to host, it is also fast and very secure. So, you can be assured of security if your business website is developed with WordPress. All the same, the development company still undertakes regular maintenance services, including fixing of security issues and bugs in order to ensure that all future threats of cyber attacks are prevented.

Free website templates

WordPress has countless beautiful website templates that a web designer can choose from to design a professional website. There are templates designed for any kind of business, including e-business. So, if you plan to establish an online business, you can contact a well-known IT software solutions provider for inquiries on how you can get a website designed with WordPress.

It offers flexibility

WordPress provides more flexible options with how website contents can be displayed. This means that if your website is designed with WordPress, you can easily edit contents on your site and/or revamp your blog. Better still, if you have new products or websites that you’ll like to add to your website, it can be easily done if your website was designed with WordPress.

The above are some of the reasons why WordPress is popular amongst website and mobile app development companies. One good feature of WordPress is that it’s also available in a mobile app. Mobile app developers deserve some credits with this development. With the WordPress app, you can easily develop a website or blog on your iOS or Android device. You can as well add and/or remove contents easily and quickly. And just like the templates, the app also offers flexibility.

Why do you need the services of an experienced web or app developer?

While it is possible to carry out a web design by yourself with WordPress, it is strongly advisable to hire an experienced web developer or engage the services of any of the reputable app development companies because of some factors. Some of these factors are below;

Development of responsive app and/or website

An experienced WordPress specialist or app developer knows how to develop responsive websites and mobile apps. A good website should be able to display properly on Android and iOS devices. And if you want such a website for your business then the services of an experienced IT software solutions provider is essential. Bear in mind that most of your website visitors will be accessing your website with their mobile devices.

Attractive websites

Another reason why you should engage the services of web or app development companies for your website is that an experienced web designer or developer knows how to develop attractive websites with catchy designs aimed at turning web visitors to potential customers which is the sole purpose of developing the website in the first place. What this implies is that if you design your website by yourself, you may not be able to attract potential customers as much as an experienced developer would.

More languages

Top app development companies hire developers that can work with different languages. This means that if you want a website that is available in more than one language then you need the services of a top web development company.

So, with all that has been said, you can see that the services of web development companies are invaluable. And thanks to the WordPress development company, people are now beginning to understand this. With a professionally-designed website, businesses are generating more customers and clients, thus, leading to business growth and expansion.

Furthermore, you will observe that having a website doesn’t cost as much as many people think, especially if it is to be designed with WordPress. The WordPress development company has made it possible for business owners to have a website for their business. Notwithstanding, if you already have a website and you want to have it developed into an app, you will need the services of a top app developer.

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